What is CPC?

Cost-per-click, either an amount actually paid for a click, or an amount calculated for comparison purposes.

What is a good CPC?

Whatever maximizes your profit.

You don’t not want to overpay, but it’s unlikely you will conversions solely with cheap clicks. 

CPC costs vary based on…

  1. number of competitors
  2. aggressiveness of competitors
  3. profitability of industry
  4. scarcity of inventory

Ad platforms like Google will give you estimates on how much clicks cost.

For major industries, there might also be 3rd-party research on CPC trends.

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