Revenue per visitor is a simple calculation. Understanding it is a little less simple.
Revenue per visitor (RPV) is a high level metric, encompassing details such as conversion rate and average order value.
Overall revenue per visitor can be noisy, since it is influenced by changes in visitor composition as well as actual behavior.
Revenue per visitor can be more useful when applied to dimensions like country,
i.e. USA = $1.80, Canada = $1.20
Was this useful? Check out our growing collection of marketing calculators.