Calculate CPM (Cost Per Mille)
CPM, or cost per thousand impressions (technically, “cost per mille”) is a common calculation in online advertising, but have no worries. The first calculator will find CPM. The others are for when you know CPM and have to work back to one of the other variables.
Calculate CPC (Cost Per Click)
CPC is the default pricing model for much search advertising, and is an option for a lot of social advertising. Like with the CPM calculators, we provide all three calculations involving CPC.
Calculate CPA (Cost Per Action)
CPA can stand for “cost per action” or “cost per acquisition” in different contexts. However you define the A, it refers to something more substantial than an impression or click, such as a sale.
Calculate CTR (Clickthrough Rate)
Click-through rate (CTR) is the number of clicks per one hundred impressions. Note that the calculators below show it as a decimal, not with a percentage sign.