What is CPA?

The cost or cost-equivalent paid per action, such as a sale or lead.

The “A” in CPA may alternatively be referred to as “action” or “acquisition”.

How to improve CPA?

Two major variables:

  1. decrease advertising costs
  2. increase conversion rates

Tools to improve CPA

Tool links will open in new windows for ease of comparison.

spy on competitor campaigns

– SpyFu [discounts]
– SEMrush [discounts]

improve your conversion rates

– Mouseflow [discounts]
– Inspectlet [discounts]

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