What is CPA?
The cost or cost-equivalent paid per action, such as a sale or lead.
The “A” in CPA may alternatively be referred to as “action” or “acquisition”.
How to improve CPA?
Two major variables:
- decrease advertising costs
- increase conversion rates
Tools to improve CPA
Tool links will open in new windows for ease of comparison.
spy on competitor campaigns
– SpyFu [discounts]
– SEMrush [discounts]
improve your conversion rates
– Mouseflow [discounts]
– Inspectlet [discounts]
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